THE ACADEMY

Why You Need To Incorporate Video Marketing Into Your Business Now & What You Need To Produce Quality Video Content

Guest Post By: Anesha Collins of Unashamed Imaging

 

Video visual presence within your business and is very important to your brand presence. The fact that you’re here is evidence of how important this is for you. Video presence within your brand increases search optimization ranking and also allows you to stand out; especially if others within your industry or niche aren’t using video within their brand presence.

HOW VIDEO IMPACTS YOUR BUSINESS  & WHY IT’S IMPORTANT

When it comes to producing content a lot of small business owners don’t necessarily know where to start. The cool thing is that you can start with what you already have. That’s right. Do you own a smartphone? If you answered yes, then you’re already on your way. You can use your smartphone to start shooting video content.

Video is one of the most genuine connections between your business and your target audience. It allows them to get to know you (especially if not in person), and it also helps to increase your SEO. Who doesn’t love that?

 

WHERE TO BEGIN: GETTING STARTED WITH VIDEO/VIDEO-MARKETING

1. Do An Assessment:

First and foremost, assessing is the best place to start. When I was working as a nurse, Assessments were always a priority. It was always pushed to get our assessments done at the beginning of the shift. It was a place to start with treating the patient for the remainder of my shift, it allowed me to get in contact with any Doctor’s so they could make their rounds to my hospital location, and it also helped me to create a day-of or foregoing plan for the patient.

Believe it or not, this same approach (to an extent) is how I serve my clients and audience through video content. On the flipside, imagine if I just showed up to work, didn’t assess my patient’s, treated them based on the assessment data from days or even weeks before, I’d probably harm the patient and nobody wants to experience that.

Let’s use this same assessment mindset for video visual presence (within your brand) and video-marketing content.

 

2. How To Assess:

If you already know that you don’t have any video content, then it’s a no-brainer. On the contrary, maybe you’re straddling the fence because you think the content you have isn’t video-content worthy. As Gary Vaynerchuk says, “It’s better to get it done, then not do it at all.” So, take this free assessment and let it motivate you.

These two pieces of content will further validate why you need to incorporate video into your brand. My ‘Video Presence Brand Assessment’ will help you to see where you really stand when it comes to video marketing. It will also help you to see how far ahead you actually might be.

 

After you complete the assessment and save it, download my FREE copy of “5 Ways To Use Video-Marketing”. This is to motivate you to get started and NOT make any excuses!

 

GETTING STARTED:  EQUIPMENT & SIMPLE TIPS

Below is a quick list of equipment with a few tips to help you get started with producing video content.

 

 1. CAMERA
Option A.
What: Smartphone (iPhone or Android)

Where To Buy: FREE, if you already have one.

Why: Smartphone It’s convenient and most phones can produce 4k footage. I recommend using a gimbal device with your phone to have smooth footage/reduce shake from handheld filming.

You can also invest in lenses to bring out the best in your iPhone/smartphone. Moment Lenses are very popular.

Option B.
What: DSLR CAMERA

Where To Buy: Amazon.com

Why: Footage quality. DSLR can give a better dynamic range. You can get the nice blurred background that everyone loves which you won’t be able to achieve with an iPhone or smartphone.

 

2. Tabletop Tripod
What:  JOBY – Gorillapod Tripod for Digital Cameras and Camcorders

Where To Buy: BestBuy

Why: Stable footage. This will allow you to reduce shake and it will also allow you to place your camera at a desirable height (ideally a table) without having to bring a large tripod to your desired shoot location.

 

3. RODE MIC / Lav MIC 
Option A.
What:  RODE MIC (Rode VideoMic with Fuzzy Windjammer Kit)

Where To Buy: Amazon.com

Why: Quality audio is important. People will be more inclined to watch if you have good audio.

Option B.
What:  LAV MIC (Audio-Technica PRO 88W Wireless Omnidirectional Clip-on Microphone System (W88-24-830)

Where To Buy: Amazon.com

Why: Quality audio is important. People will be more inclined to watch if you have good audio.

Option C.
What:  Zoom H4n Pro 4 (Zoom H4n Pro 4-Channel Handy Recorder Bundle with Custom Windbuster for Zoom H4n, AC Adapter, A Male to Type B Mini Male Cable (6′) and 16GB SD Card

Where To Buy: Amazon.com

Why: This is a more professional mic setup. I use this for weddings, video productions, and interviews. I have used this for my videos on YouTube as well. Quality audio is important. People will be more inclined to watch if you have good audio.

 

4. LIGHTING
Option A.
What:  Natural Light

Where To Buy: FREE! Find a nice window and set up near that window. Use a curtain as a diffuser to reduce harsh light.

Why: Natural light is one of the best lights to film in and it’s easy to find. You don’t have to worry so much if you’re beginner about color temperature with natural light. There are a lot of benefits to shooting in natural light.

Option B.
What:  LED LIGHTS (Photography Studio Video Quick Softbox Lighting Light Kit Case, 600 Watt Output, EZ16x24kitcase)

Where To Buy: Cowboystudio.com

Why: Good lighting is visually appealing to viewers. Setting up good lighting can help you have a nice clean look to your videos.

 

5. YOUTUBE /PLATFORM TO SHOWCASE ON

Start a YouTube Channel so people can subscribe and find your content.

Focus on your WHY for vlogging.

What kind of content will you produce?

What audience are you speaking to?

 

6. CONTENT
Your content depends on what you want to bring forth visually to your ideal audience, but having a plan is actually more important. Knowing what you want to present, say, and do is valuable. It will help you to produce the content you desire, making it easier for you to stay committed and ultimately fall in love with all things video.

 

 

CLICK HERE TO READ THE ORIGINAL ARTICLE!

You NEED to be following Anesha Collins!

BLOGhttps://www.unashamedimaging.com/theblog

FACEBOOK: https://www.facebook.com/UNASHAMEDIMAGING/

YOUTUBE: https://www.youtube.com/user/UNASHAMEDIMAGING

INSTAGRAM@unashamedimaging

Anesha Collins is a wedding and events photographer, cinematographer, and educator for video marketing. Anesha has taught video-marketing on local and national platforms. Her work has been featured in Huffington Post, The Knot, MunaLuchi Bridal, NFL, How He Asked, and more. 

December 6, 2017

3 responses on "Why You Need To Incorporate Video Marketing Into Your Business Now & What You Need To Produce Quality Video Content"

  1. I enjoyed sharing my perspective on video-marketing. If anyone has any questions please feel free to contact me. I love helping Creatives & Entrepreneurs when it comes to video-marketing.

    I also have an upcoming Content Creation Webinar for those that struggle with content ideas for video.

    Learn more here >> http://bit.ly/contentcreationwebinar

  2. ok this was amazing!! the only downside is I just spent an hour on her blog reading all her training and watching videos! And now I have a whole new skill I have to learn, haha. Seriously. great content, would love it if we could incorporate this into the Academy courses, I think it’s so current.

  3. Great blog. It would have been more impactful if it was a vlog 😉 #JustSaying hahah

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