THE ACADEMY

Course Curriculum

Intro to “Marketing with Love” 00:14:00
Module 1 – The Job Interview Days & “Clients Turned Friends” 00:11:00
: : Creating "relational" clients, finding brides that will book you 10 more clients, Using world of mouth to build momentum
Module 2 – The Ideal Client & Why Filtering is Key 00:26:00
: : Figuring out your true ideal client, creating scarcity, filtering to find the right clients
Module 3 – The Ideal Client- Love & Serve (Part I – the Love Part) 01:00:00
: : Being remarkable in your client meeting and through gifts; closing the deal
Module 4 – The Ideal Client- Love & Serve (Part II – the Serve Part) FREE 00:38:00
: : Wowing your clients with over and above experience - engagement shoot, wedding day service, social media and delivery
Questions & Answers (Part 1) 00:00:00
: : Justin & Mary answer in-person student questions
Module 5 – The Other Two Prongs of the Triangle -Vendors & Photographers 00:32:00
: : Being the hub for vendors, venues and other photographers to build strong referral relationship
Module 6 – The Secondary Circle- Building up a freight train of momentum 00:36:00
: : Creating super referrals and building momentum with social media, blog features & connection strategies
Module 7 – Trust Marketing – What might be scaring them away 00:26:00
: : Marketing through your website - tips for creating attractive site for your ideal client
Module 8 – Pricing (and why it’s key to closing the deal) 00:51:00
: : Knowing your pricing and strategies, using booking specials and keeping up with your booking goals
Questions & Answers (Part 2) 00:00:00
: : Justin & Mary answer in-person student questions
Marketing Quiz 01:00:00
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