THE ACADEMY

Course Curriculum

Module 1 – You Are Your Brand 00:00:00
: : Marketing YOU, discovering uniqueness, defining your target market and creating a solid mission statement
Module 2 – Your Brand Appearance FREE 00:40:00
: : Going through Brand checklist; choosing logo, colors & fonts and creating brand consistency
Module 3 – Your Physical Presence 00:00:00
: : Representing your brand, showing your uniqueness and creating your brand "experience"
Module 4 – Your Online Marketing Presence 00:00:00
: : Setting up marketing strategy, tips on what you should or should not share and educating your audience on your style of marketing
Q&A with Katelyn 00:00:00
: : Katelyn answers questions from in-person students
Module 5 – Your Website 00:00:00
: : Deciding what to include and exclude, web platforms, links and contact points, effective "About Me" section, and powerful portfolio
Module 6 – Your Blog 00:00:00
: : Deciding platforms for blog, posting strategies, creating community & return viewers, gaining attention and traffic, and SEO Basics
Module 7 – Social Media 00:00:00
: : Marketing strategies for Facebook, Pinterest, Instagram and Twitter
Module 8 – Review + Checkpoints 00:00:00
Branding Quiz 00:40:00
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