How your COMPETITOR may be your biggest ASSET for bringing in new clients!

The photographer market is flooded! It seems like photography businesses are popping up everywhere! You are posting your images on Facebook, you are spoiling your clients, you are making connections with other industry professionals, but are you missing one of the best referral sources for your business??

You know that other photographer that you know that has a similar style and price range to you… you really like them, but… they are the “competition“.  You have 2 choices: 1) You could continue to view them as a competitor or  2) instead you can be a strong referral resource to one another!

We love the overarching theme of Rising Tide Society of “community over competition”. What if that other photographer was booked for a bunch of dates that you had openings for? Instead of her turning those clients down all-together, she could actually give a shining recommendation to you!! This is an amazing way to get qualified leads!!

Same goes for you! You may have clients that are trying to book you, but the date doesn’t work. Instead of that lead being completely dead, you have the opportunity to be a resource and make another connection to another photographer. You could even do this a few times to a few photographers before approaching them of the idea of sharing some photographers so they are already seeing the fruit!

This even works if you also find a photographer that is priced slightly higher than you and is looking for a place to send weddings that don’t qualify with her prices. Because the referrals will most likely be going one way (to you), maybe you may want to make another arrangement like paying $100 for every booked lead.

If you aren’t taking advantage of this opportunity, here are some steps:

  1. Find 2-3 photographers that have a similar style and who you trust. You want to find someone that your clients will love.00
  2. Set up a time to get to know each other and sell them on you being an asset to THEM, avoid taking the approach of how they can help you!
  3. Start incorporating into your process to refer brides that don’t fit with you to these other photographers. Be sure to give them a raving introduction!

Have you had success with this? What are your thoughts?

 

Want MORE BOOKINGS? Your competitor may be your biggest asset!

August 18, 2016

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