It is the beginning of a new year, and as you look at the calendar you can’t help but have a little knot in your stomach. You may be a great photographer. You may have great branding. You may be a friendly person. But, how do you get more couples to think about using you? The number one way we have received more bookings is by REFERRALS! Referrals from our clients, the wedding party or family we have worked with and the vendors we’ve worked along side!
Not only should you be spoiling your client with great service along the way, a lot of photographers forget how important the wedding party is in your marketing strategy. These potential brides and grooms are with you all day long and watching you work. Here are some key ways to get this group on your side and calling you first when they get engaged:
#1 – Make a great first impression
Your introvert personality may try to prevent you from being the first to say “Hi”, but do your best to walk into the room with a smile on your face and introduce yourself to everyone really trying your best to learn their name. Stepping out of your comfort zone and really trying to make a warm first impression gets you off to a great start to the day!
Try to do this without your camera in hand and show up a bit early so you have time to introduce yourself before you are supposed to be working.
#2 – Encourage them
They may have the most awkward smiles or not know what to do with their hands, but it is your job to be their biggest encourager. People LOVE getting positive feedback. There is a balance between fake encouraging and genuinely helping people look their best. Be sure to fix necklaces that are out of place or a boutonniere that is on crooked. Noticing the little things to help them look good will go a long way.
#3 – Be helpful
As photographers, we have an important and stressful job on the day, but OUR job is to be as kind and helpful as we can to the people we are working with. Opening doors and helping carry flowers can go along way in getting the wedding party on our team.
#4 – Befriend & Tag them
Hopefully, you have the wedding party’s names ahead of time on your questionnaire that you can just add them as your friend after the wedding and tag them on sneak peaks you post! Be strategic too. Be sure to have some sneak peaks that include the wedding party or the bridesmaids and groomsmen separately. It is amazing how quickly these turn into their cover photos on their page!
Make sure you include some images cropped as squares that would be good for profile pics and as well, wide rectangle photos that would be good for cover photos. This will subconsciously encourage them to use these in those spots.
Now that they are your friend and respect you and your work, they’ll be happy to follow your work and call you when they are ready to plan their big day!